ABOUT THIS PROJECT
We worked with John G. Griffin, and the SSG Companies (SSG) Team, on an all-inclusive website content strategy and website redesign project aimed at improving the online experience for the SSG client and effectively streamlining the engagement process throughout their active customer relationships. The project deliverables included a complete redesign of their primary website and a web content strategy plan, which included keyword research and content mapping, customer persona development, and onsite search engine optimization and integration.
ABOUT THE CLIENT
From the Red River base in Shreveport, Louisiana, SSG Companies has been helping high net worth individuals and successful business owners across the country protect their wealth and successfully transition out of their businesses since early 1977. SSG Companies’ services focus on four core areas of business: Wealth Transfer, Business Transition, Employee Benefits, and Life Insurance.